Trends in Mobile marketing

Noah Elkin, senior analyst at eMarketer, New York, revealed seven key trends that mobile marketers need to know during a keynote address at the digiday: Mobile conference.

No. 1
Mobile usage has become pervasive.

No. 2
Mobile devices and platforms have experienced dramatic evolution.

No. 3
The device market is shifting in favor of smartphones, and the U.S., is driving a lot of the demand.

No. 4
Increased ownership of smart devices is driving mobile Internet growth.

No. 5
Communication modes are undergoing a significant shift.

No. 6
The base of mobile content users will continue to see strong growth.

No. 7
Tablets are changing the face of mobility and computing.

Read the full article in the Mobile Marketer newsletter….

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