Search Engine Optimization (SEO) Services

SEO

SEO stands for search engine optimization. It’s an important part of what helps your website to show up when customers search for you on the web.

There are 2 main types to SEO: on site and off-site (or on-page and off-page).

On-site refers to what you do on your website itself. For example, by using certain keywords in the written content on your website, you can let Internet search engines know that what your website is offering is of significant interest to consumers who are searching online.

Off-site refers to what is done externally (outside your website) and cues search engines to rank a website at a certain level. (Example: getting links back to your website)

Why do you need search engine optimization (SEO)?

    • 97% of consumers use the Internet to research local area products or services
  • 90% use search engines
  • 80% of Google searchers click on the organic (free) listings rather than the paid ads
  • Whenever Google displays a pages of results, a high percentage of people choose to explore the #1 ranked, website and a smaller percentage will explore the #2 ranked site, and so on. On average:

  • #1 receives 42% of clicks
  • #2 receives 12% of clicks
  • #3 receives 8% of clicks, and the numbers decrease down the page
  • Very few people will ever move on to page 2
If your website doesn’t appear on the first page of Google and other search engines, you’re losing valuable business opportunities.

Don’t Have Time to Bother with SEO? We’ll Do it For You.

 

Most business owners don’t have the time (or inclination) to learn search engine optimization or  to implement it correctly. It takes consistent effort and hard work. It’s extremely time consuming. What’s even worse is that, if done incorrectly, SEO can do more harm than good. And because search engines are constantly changing their search algorithms (causing changes that throw previous strategies off-kilter), staying on top of search engine changes is still another time-consuming task.

If you have a local business, it is equally important to your search rankings that you are correctly entered in all the top Online Local Business Listings.

Here’s where Lakeside Marketing Solutions comes in. We know what works and what doesn’t. We thoroughly analyze your website to decipher what needs to be done. If necessary, we’ll help you optimize your website and make it people-friendly, too.

Then, we can be sure you are in all the local business listing and that these listing are consistent across the web. This is an important piece of off-site optimization, and as such we will also optimize these listings – crucial for the way Google and other search engines rank your business. [Note: this is a separate service – please see the Local Business Listing page.]

Allow us to what we do best while you spend your time doing what you do best – running your business.

Don’t have a website yet? Let our website design department create one for you that we’ll optimize right from the start.

Call us toll free today for a free consultation and see how to use SEO  to ensure that customers find your business on the Internet before they find your competitors. 1-888-849-0994

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