SEO::Search Engine Optimization::SEM::Search Engine Marketing::Lakeside Marketing Solutions, LLC

Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Services

SEO/SEM – What’s the Difference? And Why You Need Both…

SEO stands for search engine optimization. For example, by using certain keywords in the written content on your website, you can let Internet search engines know that what your website is offering is of significant interest to consumers who are searching online.

SEM stands for search engine marketing. SEM externally (outside your website) cues search engines to rank a website at a certain level. (Example: building links back to your website)

SEO and SEM go hand in hand and refer to on-site and off-site strategies. For best results, you really need to include both in your marketing.

Why do you need search engine marketing (SEM)?

97% of consumers use the Internet to research local area products or services

90% use search engines

80% of Google searchers click on the organic (free) listings rather than the paid ads

Whenever Google displays a pages of results, a high percentage of people choose to explore the #1 ranked, website and a smaller percentage will explore the #2 ranked site, and so on. On average:
- #1 receives 42% of clicks
- #2 receives 12% of clicks
- #3 receives 8% of clicks, and the numbers decrease down the page
- Very few people will ever move on to page 2

If your website doesn’t appear on the first page of Google and other search engines, you’re losing valuable business opportunities.

Don’t Have Time to Bother with SEM/SEO? We’ll Do it For You.

Most business owners don’t have the time (or inclination) to learn search engine optimization or to implement it correctly. It takes consistent effort and hard work. It’s extremely time consuming. What’s even worse is that, if done incorrectly, SEO can do more harm than good. And because search engines are constantly changing their search algorithms (causing changes that throw previous strategies off-kilter), staying on top of search engine changes is still another time-consuming task.

Here’s where Lakeside Marketing Solutions comes in. We know what works and what doesn’t. First, we thoroughly analyze your website to decipher what needs to be done. If necessary, we’ll help you optimize your website and make it people-friendly, too. Then, using a variety of off-page techniques, we’ll start driving traffic to your site and elevating your website rankings in the search results.

Allow us to what we do best while you spend your time doing what you do best – running your business.

Don’t have a website yet? Let our website design department create one for you that we’ll optimize right from the start.

Call us toll free today for a free consultation and see how to use SEO and SEM to ensure that customers find your business on the Internet before they find your competitors. 1-888-849-0994