QR code scanning increasing by leaps and bounds study says

QR bar code in magazine articleIn the first quarter of 2011, QR code (2D bar code, mobile bar code) scanning increased by over 4000%, according to a Mobio Identity Systems study.

 

New iPhones and android based smartphones are being sold with built in QR code readers (and older smartphones can download the readers for free), helping build the awareness. Add that to the fact that more and more known brands (such as Calvin Klein) are using them in TV, print and web advertising and use has built up dramatically.

For more information read this interesting article from Mobile Marketer

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