How Do People Use Mobile Apps on Their Smartphones?

A new Nielson report gives  insight as to  how people use apps on their phones. Games, weather and navigation/maps topped the list. The report starts with a message that is crucial for businesses to understand – “most Americans can’t imagine leaving home without their mobile phones” and points out that 25% own smartphones.

The report is a study on which mobile apps people use the most, how they find them, and how this relates to mobile advertising.

Read the NY Times article here….

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